The ultimate confirmation that your marketing is delivering results for your business comes when prospective customers are lining up to get what you have to offer. But how can you be sure specifically which marketing channels and campaigns are working best?
Check Facebook Insights to see how many people are engaging with your small business's content. Then try these five strategies to increase engagement.
A brand style guide is a nifty little document that makes it much easier to be consistent — by putting all your brand elements in one place. This is what you need.
Virtual events, including webinars, can be content-marketing goldmines. Save time and money by reformatting your content and using it in these five ways.
How can you get your business noticed — without breaking the bank? Here are 5 tips.
Plum out of ideas for social media posts? Here are five posts you can schedule and publish THIS WEEK.
At Jottful, one of our favorite ways to meet prospective customers is through public speaking. In particular, we love, love, love delivering educational talks about small business marketing (but this probably does not surprise you!).
We all know marketing is essential for creating customers, but it also has a role to play in keeping those customers. Providing a valuable service well and consistently is essential to keeping customers happy, but small businesses that surprise them with these fun and inexpensive customer appreciation ideas will positively delight, especially during this holiday season!
One of the best ways to drive traffic to your website or place of work is to write great content. But don’t treat this content as hidden advertising; use it an opportunity to build trust with your audience.
While not a strict requirement, having a website can be advantageous for both the loan application process and your business as a whole.