Nope, this is not an article about swag. Let’s get strategic — with five promotions and giveaways that drive brand awareness and make sales.
1. A Gift to Give
- Reward both parties with a discount or gift. For example, if their friend purchases using a unique code, the friend get $10 off their first order, and your customer gets $10 off their next order.
2. Loss Leaders
A loss leader is a sale created by drastically cutting the price of specific items in your store, to the point that you actually take a loss on those items.
Why does it work? Because the opportunity to get something free is more attractive to many shoppers than a 50% discount, even though that’s really what they’re receiving.
4. Free Trials
5. Loyalty & Points Programs
Thinking of something a little less high tech? A simple punch card keeps people coming back for that free product at the end of the card.