At Jottful, we’ve experimented with a number of different giveaways in order to drive awareness and deliver sales.
So, no, this isn’t an article about swag. (Although we love swag, too!) We’re here to get strategic — with five giveaway campaigns you can try in your business.
1. A gift to give
- Reward both parties with a discount or gift. This is called a double-sided referral campaign. We do this at Jottful. When one of our customers comes across a business that needs a new website — and they refer that business to us — we reward both parties once the business becomes a Jottful customer. You can see the details of Jottful’s referral rewards program here >
- Blue Apron lets loyal customers gift a free week of their meal-kit service to a friend.
- Warby Parker’s Buy A Pair, Give A Pair promotion makes a charitable donation with each eyeglass order placed.
2. Loss leaders
A loss leader is a sale created by drastically cutting the price of specific items in your store, to the point that you actually take a loss on those items.
Why does it work? Because the opportunity to get something free is more attractive to many shoppers than a 50% discount, even though that’s really what they’re receiving.
4. Free trials
5. Loyalty & points programs
Thinking of something a little less high tech? A simple punch card keeps people coming back for that free product at the end of the card.