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How one professional went from networking to million-dollar business

Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.

2021-07-12T08:08:53-05:00July 10th, 2021|🎧 PODCAST: Marketing Made Easy|

Building a service business from not-so-cold conversations

Manuel Valencia started his marketing agency when he became a stay-at-home dad. Manny needed the business to be something he could do in the 90 minutes each day that his youngest daughter went down for her afternoon nap. In this episode of Marketing Made Easy by Jottful, you'll learn how he grew the business to the point that his risk-averse wife joined him.

2021-06-27T17:08:15-05:00June 27th, 2021|🎧 PODCAST: Marketing Made Easy|

Using disciplined content marketing to help your business stand out

Aaron Hendon took a business he readily admits is a commodity service (real estate) and turned it into a Seattle “Five Star Award” winning team for the last 10 years running. He achieved this unlikely growth by developing his own process for making and promoting highly-targeted content. In this episode of Marketing Made Easy by Jottful, you'll learn the disciplined approach he’s taken to marketing his partnership — and how you could emulate it in your own business.

2021-06-20T12:55:33-05:00June 20th, 2021|🎧 PODCAST: Marketing Made Easy|

How webinars transformed a one-woman consultancy into a flourishing consulting & training business

Courtney Larvadain transitioned from working alone and charging clients by the hour for social media management to building a scalable multi-employee business. She continued to grow her business while caring full time for two children under 2.5 years old, one of whom was born during the height of COVID, at a time when 2 million mothers left the workforce. In this episode of Marketing Made Easy by Jottful, you'll learn how she fueled her growth through live webinars and purposeful audience-building.

2021-06-13T17:15:26-05:00June 9th, 2021|🎧 PODCAST: Marketing Made Easy|

How can content marketing help grow your business? 🎧 🎥

An interview with Hilary Kirchner: Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan. In this episode, Hilary helps us understand what content marketing is and how you can use it to build your business.

2021-06-09T10:46:11-05:00May 10th, 2021|🎧 PODCAST: Marketing Made Easy|

Using PR to win clients & media coverage — no matter the size of your business

Through her 15 years of strategic communications, Marybeth Bentwood has seen a good story help brands do three things: establish authority and credibility; make the brand relatable; and increase awareness. In this episode of Marketing Made Easy by Jottful, Marybeth shares how to use PR to win clients and gain more media coverage for your product.

2021-07-05T21:21:23-05:00February 27th, 2021|🎧 PODCAST: Marketing Made Easy|

How to build your business by giving

Learn how to differentiate yourself from the competition with Sheryl Green, Director of Communications for Hearts Alive Village . Here she details the benefits of incorporating giving into your business, how to select the perfect nonprofit partner, the different types of campaigns you can implement, and how to evaluate the success of your collaboration.

2021-07-04T11:40:30-05:00November 22nd, 2020|🎧 PODCAST: Marketing Made Easy|
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