How to make funny sales videos that rain leads on your business

Joseph Wilkins's agency makes videos that "entertain you into buying." And his team is damn good at it. They've delivered videos with 50 million views, sometimes overwhelming clients with more leads than they can handle. Learn the eight-step process his team uses to make funny sales videos that convert into leads. Learn how you can replicate their process for your own business.

2024-06-26T22:18:12-05:00March 23rd, 2022|🎧 PODCAST: Marketing Made Easy|

Get better at public speaking — to grow your business

As a business owner, you're probably doing even more public speaking than you realize. Sales calls; elevator pitches; speaking events; video marketing; and more! Brendan Kumarasamy, founder of MasterTalk, will share his tips & tricks for everything from practicing with intention to presenting in virtual settings. You'll leave with actionable advice to improve your own public speaking — and grow your business.

2024-06-26T22:18:53-05:00March 15th, 2022|🎧 PODCAST: Marketing Made Easy|

Evolve your marketing from scattershot to system

Showing up and being consistent when marketing your business is critical to success. And consistency is easiest to maintain when there's some sort of system in place. Learn how to develop a lightweight system that's appropriate for marketing a small business and understand what common software applications we might need to maintain such a system.

2024-06-26T22:28:10-05:00March 11th, 2022|🎧 PODCAST: Marketing Made Easy|

Driving your business “from zero to acquisition” with content marketing

Having founded three businesses and successfully sold one, Raj Goodman Anand knows how to build sales momentum. He now runs a content-marketing shop where he teaches other business owners how to achieve sustainable growth. Learn how content marketing can be applied across multiple channels to propel your business's growth.

2024-06-26T22:29:26-05:00March 4th, 2022|🎧 PODCAST: Marketing Made Easy|

Using low-cost “guerilla marketing” to build a million-dollar business

When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on scrappy tactics to get noticed. Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM. Learn how Travis used low-cost and fun tactics — and be prepared to jot down ideas you might try in your own business.

2024-05-21T13:41:25-05:00February 13th, 2022|🎧 PODCAST: Marketing Made Easy|

How to go beyond selling your time for money by offering a course

The income potential for a service business is limited by the number of hours you can work. Marcio Santos, founder of Nerd Digital, helps business owners turn their expertise into courses that sell.

Learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.

2022-02-03T17:11:22-05:00November 28th, 2021|🎧 PODCAST: Marketing Made Easy|

From “just another restaurant” to buzzy food-and-media empire

Shawn Walchef's sports-entertainment restaurant concept started as a dud. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations grow.

Learn: how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success.

2022-02-03T17:11:39-05:00November 11th, 2021|🎧 PODCAST: Marketing Made Easy|

How publishing a book can be a game-changer for your business

Jodi Brandstetter turned an $8000 investment into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility.

Learn: how she managed to get it done (and strategies for how you can, too); the myriad ways she uses it to grow her business; and how she managed to become a bestseller in SEVEN Amazon categories.

2022-02-03T17:12:22-05:00November 4th, 2021|🎧 PODCAST: Marketing Made Easy|
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