5 things to consider before discounting your prices
Re-evaluating your prices? Maximize your profit and avoid unintended consequences by asking yourself these five questions first.
Re-evaluating your prices? Maximize your profit and avoid unintended consequences by asking yourself these five questions first.
Your business card is probably one of your most-used marketing pieces. Did you realize that 72% of people judge a company by the quality of the business card?
Most of us prefer to buy from local businesses and that is especially true when a local business supports the organizations that matter most to us.
When is the last time you researched something online, then purchased it in a store? Shoppers increasingly move fluidly between the sidewalk and the web. Indeed, by 2022, the internet is expected to influence 41% of in-store sales.
Can you feel the patriotic spirit? Here are four fun Fourth of July marketing ideas to get your business ready to celebrate!
It can be hard to grab the attention of passersby. Here are five affordable and fun ways to get your store noticed, so you can turn your window shoppers into customers.
Still using a photo someone took of you on their phone, with your friends awkwardly cropped out of the scene? Whether it’s for a journalist, your website, a conference agenda, or your social media profiles, sometimes you just need a great-looking, professional headshot.
We all know that humor brings joy to our lives, diffuses tense situations, and helps us bring perspective to just about everything. Humor also makes us more open and more likely to engage. So, how can you add more humor into your marketing?
A brand is the collection of experiences your customers and prospects have with your company. A strong brand communicates what you do and how you do it. If done well, it also establishes trust and credibility.
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.