Search engines (and humans!) love fresh content. What should you update? Here are 5 ideas for keeping your website content fresh.
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
Still using a photo someone took of you on their phone, with your friends awkwardly cropped out of the scene? Whether it’s for a journalist, your website, a conference agenda, or your social media profiles, sometimes you just need a great-looking, professional headshot.
We all know that humor brings joy to our lives, diffuses tense situations, and helps us bring perspective to just about everything. Humor also makes us more open and more likely to engage. So, how can you add more humor into your marketing?
You've launched your website. It's a big deal and you're proud of the results. Now what? You want your website to work for you and you know marketing activities could help. But which ones and how do you get started?
Everyone knows it's much less expensive to retain your current customers than it is to find and win new ones. So how can you keep your customers engaged with your business?
From blog posts and brief videos to full-length books, content that really connects with your audience can drive well-qualified leads and help convert those leads into customers. But coming up with fresh and frequent content ideas can feel overwhelming.
At Jottful, one of our favorite ways to meet prospective customers is through public speaking. In particular, we love, love, love delivering educational talks about small business marketing (but this probably does not surprise you!).
We all know marketing is essential for creating customers, but it also has a role to play in keeping those customers. Providing a valuable service well and consistently is essential to keeping customers happy, but small businesses that surprise them with these fun and inexpensive customer appreciation ideas will positively delight, especially during this holiday season!
It can be hard to grab the attention of passersby. Here are five affordable and fun ways to get your store noticed, so you can turn your window shoppers into customers.