If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO).
If you own a local business, you’ll want to maximize your Google My Business profile. Why? To improve your business’s visibility and take charge of how it is displayed across Google’s products as well as the other applications that rely on Google’s information.
You can use your expertise to educate prospects and customers and better market your business. Oftentimes the only thing standing in the way of recognition of your expert status is visibility in the marketplace.
It’s that time again: time to clear some dust, toss some trash, and reset for the rest of the year ahead! Here are five things you can do to clean up your marketing for a successful year.
Media coverage can result in new customers for your business, open the door to partnership opportunities, give your employees a morale boost… and even get you more media coverage! Most small businesses can’t justify hiring a PR (public relations) agency.
Networking is critical for small business owners. Here are 5 ways to make your networking more effective... and fun!
Sending out regular emails but running out of things to write? Here are five email topic ideas to jumpstart your creative juices.
If you and another (non-competitive) business share a market, partnering up could be a smart way for you to provide greater benefit to your customers while growing your businesses at the same time.
You've launched your website. It's a big deal and you're proud of the results. Now what? You want your website to work for you and you know marketing activities could help. But which ones and how do you get started?
From blog posts and brief videos to full-length books, content that really connects with your audience can drive well-qualified leads and help convert those leads into customers. But coming up with fresh and frequent content ideas can feel overwhelming.