Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals.

But a massive disruption in the market (“The Great Resignation”) meant she needed to rethink what she offered clients — and rapidly learn how to find new clients using marketing techniques. In this episode, Cheryl talks about how she began experimenting with marketing, sharing the successes and struggles she encountered along the way. You’ll also learn the three changes she made to her social-media posts that caused her engagement to soar.

Marketing tactics discussed in this episode include:

• Social media (LinkedIn & Instagram)
• Podcast guesting
• Publicity/PR
• Video marketing

EPISODE 18 | 35 minutes

Cheryl is the founder of Cheryl Czach Coaching and Consulting, LLC and a Forbes Coaches Council member. As a business leader, Cheryl has been guiding professionals through their work and life journeys for over 20 years. Her passion for coaching employees, at all levels of the organization, to reach their personal and professional goals led her to start her coaching and consulting practice, as well as obtain coaching credentials through the International Coaching Federation.

Cheryl’s professional experience includes executive leadership in human resources, finance, operations, business development, organizational growth & culture, strategy development, staffing/recruiting, employee engagement, and entrepreneurship. She brings this tactical experience to her coaching practice, which allows her to fully understand her client’s challenges and how individual contributors impact the whole.

Cheryl holds various coaching certifications, including Associate Certified Coach through the ICF. She works with motivated, visionary leaders and professionals to fine-tune their leadership, improve organizational effectiveness, navigate their career and lead organizational change.

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