One of the most visited pages on any website is the About page. People go there to learn more about your organization, what you do, and how you can help them.
Here are five ways you can take advantage of this opportunity to showcase your brand and win more business.
1. Know it’s not all about you
It may not be obvious (it is the “About Us” page after all!) but your business shouldn’t be the main attraction.
2. Use your audience’s language
Match the language your audience uses, employing terms they know and a voice they find appropriate.
3. Tell your audience your story
About-page visitors want to hear your story, so take the opportunity to showcase it!
4. Include social proof
Don’t make your audience take your word for it. Add social proof in the form of written testimonials, social media updates, awards won, or even letters your customers have sent you.
💡WEBSITE INSIGHT: The more interactive you make your “About Us” page, the longer visitors will engage with it, and your entire website!
5. Take a multimedia approach
Don’t turn one of your most popular pages into a wall of text!
Accompany text with photos, illustrations, video, and audio to make it easier for more visitors to absorb your story.
Are you ready to tell your business’s story? How will you take your About page to the next level?