Through her 15 years of strategic communications, Marybeth Bentwood has seen a good story help brands do three things: establish authority and credibility; make the brand relatable; and increase awareness. In this episode of Marketing Made Easy by Jottful, Marybeth shares how to use PR to win clients and gain more media coverage for your product.
To help you brainstorm ideas for social posts, we’ve prepared this mega list of buckets (or categories) of posts. Start filling them up!
In this episode of Marketing Made Easy by Jottful, Vanessa Salvia, a versatile writer with years of hands-on experience as a journalist, content creator, and marketing strategist, helps us understand what practical actions we could (and should!) be taking as business owners to optimize SEO.
Elayna Alexandra has been a business owner for 10 years working with entrepreneurs, small businesses, and beyond. In this episode of Marketing Made Easy by Jottful, you'll learn important tips about how to find marketing help without making a full-time hire.
Win-win strategy: learn how you can grow your small business by supporting a nonprofit in your community.
Learn how to differentiate yourself from the competition with Sheryl Green, Director of Communications for Hearts Alive Village . Here she details the benefits of incorporating giving into your business, how to select the perfect nonprofit partner, the different types of campaigns you can implement, and how to evaluate the success of your collaboration.
Finding it difficult to create fresh content for your website and social media? Trisha Winter, an experienced marketer and former chief marketing officer, shows us how to keep coming up with ideas for content.
Struggling to think of things to write about? Worried that if you start a blog you’ll quickly run out of topics? Look no further!
Referrals require little-to-no marketing budget and often produce the most highly-qualified leads. This is what you can do to increase the number of referrals you receive.
To gain a buyer's trust, you need to express empathy and demonstrate authority. Here's how you can accomplish that on your website.