It’s difficult to stand out in a sea of similar businesses. Luckily, there is a way that you can differentiate yourself from the competition — while standing up for a cause you believe in at the same time.

In this episode, Sheryl talks with us about:

  • The benefits of incorporating giving into your business;
  • How to select the perfect nonprofit partner;
  • The different types of campaigns you can implement; and
  • How to evaluate the success of your collaboration.

EPISODE 4 | 31 minutes



Sheryl Green is a New York native living and thawing in Las Vegas since 2008. After a devastating divorce, Sheryl discovered the power of storytelling and has brought her love of the craft to fiction, non-fiction, and content writing for businesses.

A passionate animal advocate, Sheryl serves as the Director of Communications for Hearts Alive Village. After years of begging for donations, she learned about Cause Marketing and now helps businesses and nonprofits work together for the betterment of both.

She is the author of four books including “Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales,” and “Do Good to Do Better: The Small Business Guide to Growing Your Business by Helping Nonprofits.”

In her spare time, she likes to hike with her dogs and tend to too many houseplants to count.

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