5 perks to negotiate into your next event contract
Getting a booth at a festival or tradeshow this fall? You may be surprised what you could negotiate into your sponsorship agreement.
What is a brand voice? And why does your small business need one?
A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience.
5 decisions your Ideal Customer Profile helps you make
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.
5 free resources for the budding SEO professional in you
If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO).
The 5 questions an arresting elevator pitch answers
An elevator pitch is an overview of your business you can use for networking purposes and any time you get asked, “What do you do?” Nail your elevator pitch and you’ll find yourself having more in-depth conversations about your business.
5 tips to maximize your Google My Business listing
If you own a local business, you’ll want to maximize your Google My Business profile. Why? To improve your business’s visibility and take charge of how it is displayed across Google’s products as well as the other applications that rely on Google’s information.
5 ways to prove your expertise
You can use your expertise to educate prospects and customers and better market your business. Oftentimes the only thing standing in the way of recognition of your expert status is visibility in the marketplace.
5 marketing Spring-cleaning to-dos
It’s that time again: time to clear some dust, toss some trash, and reset for the rest of the year ahead! Here are five things you can do to clean up your marketing for a successful year.
5 tips to get a journalist’s attention
Media coverage can result in new customers for your business, open the door to partnership opportunities, give your employees a morale boost… and even get you more media coverage! Most small businesses can’t justify hiring a PR (public relations) agency.
5 reasons to consider blogging
To blog or not to blog? How many times have you asked yourself that question? If you’re like most business owners, the answer is: many.