I elicit marketing content from subject matter experts and business executives, shaping and distilling it into engaging, effective writing for web sites, press releases, sales letters, and brochures. I bring my extensive experience as a corporate training consultant to the writing of marketing materials.
Specializing in professional selling skills and product knowledge for over 50 Fortune 500 companies across major industries, I have developed:
A facility for clearly defining the features and benefits of any product or service
A keen understanding of how to sell and market
A flair for contributing to sales and marketing strategies
Extensive interviewing skills with a wide variety of subject-matter experts/corporate executives
The ability to lead brainstorming sessions (a technique that often produces unexpected “gold”)
A strong facility for conceptualizing
A clear, engaging, and effective writing style.
Partial Client List:
American Express/Bank of America/Bayer Healthcare/BMW/Bristol-MyersSquibb/Chase/Citibank/Coca Cola/DuPont /Embassy Suites/
IBM//Johns Hopkins School of Medicine/Merck/Merrill Lynch// Reynolds Tobacco/Volunteers of America/Wyeth/Xerox Learning Systems
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