Even if you don’t operate a retail store, Small Business Saturday can be an opportunity to market your business. 

Here are five last-minute marketing things you could do — before you throw the turkey in the oven and kick off your holiday weekend.

1. Create and share a local shopping guide

Make a list of all your favorite neighborhood spots, then publish it as a blog post and share it on social media and with influential people you think might also share it. 

Be sure to tag all the businesses you recommend in the shopping guide, so they can comment and give your guide even more exposure.


2. Count down to the event

Using the #ShopSmall and #SmallBizSat hashtags, help generate awareness and excitement by counting down to the big day on your social media accounts.


3. Host an open house

Not a retail business but located downtown? Entice some shoppers to stop in by hosting a holiday open house, replete with warm-your-hands beverages and satisfying treats.


4. Join forces with your local economic development group

Your town’s economic development group may also be sharing a shopping guide or hosting a special event, such as a winter market. See if there’s a way for your business to get involved.


5. Clean up your web presence

Whether you’re throwing open your doors for Small Business Saturday or not, this is great time to update your website in anticipation of new and higher levels of traffic. Make sure your location and contact information is complete and check to see that your About Us page doesn’t need an update.