The 5 deadly sins of small business marketing
Sometimes marketing can feel like a crapshoot. Improve your odds measurably by avoiding these marketing blunders.
5 essential small-business marketing books
You could read every marketing book that comes along — or you could just rely on me to read them and recommend the best ones to you. :) Here are five of my faves, with an eye toward those I most often recommend to small business owners.
What should I try next? How to make smart marketing decisions
Around the world and through the ages, business owners have greeted each morning with a question: "What can I do today that will have the most impact on my business?" Matt Rouse, author of "Flattening the Hamster Wheel," will teach us how to stop grinding and start moving the needle. Learn how to prioritize tactics and make practical, intentional decisions for marketing your business.
How to make funny sales videos that rain leads on your business
Joseph Wilkins's agency makes videos that "entertain you into buying." And his team is damn good at it. They've delivered videos with 50 million views, sometimes overwhelming clients with more leads than they can handle. Learn the eight-step process his team uses to make funny sales videos that convert into leads. Learn how you can replicate their process for your own business.
5 marketing benchmarks you should know
“I can see our marketing results are getting better, but are they good?" It can be challenging to find resources for comparing your business's results.
Get better at public speaking — to grow your business
As a business owner, you're probably doing even more public speaking than you realize. Sales calls; elevator pitches; speaking events; video marketing; and more! Brendan Kumarasamy, founder of MasterTalk, will share his tips & tricks for everything from practicing with intention to presenting in virtual settings. You'll leave with actionable advice to improve your own public speaking — and grow your business.
Evolve your marketing from scattershot to system
Showing up and being consistent when marketing your business is critical to success. And consistency is easiest to maintain when there's some sort of system in place. Learn how to develop a lightweight system that's appropriate for marketing a small business and understand what common software applications we might need to maintain such a system.
Driving your business “from zero to acquisition” with content marketing
Having founded three businesses and successfully sold one, Raj Goodman Anand knows how to build sales momentum. He now runs a content-marketing shop where he teaches other business owners how to achieve sustainable growth. Learn how content marketing can be applied across multiple channels to propel your business's growth.
Words that sell: finding & using the right language to win new business
When a business uses just the right words in their marketing, MAGIC happens. Learn how to gather intel from our prospects and customers to identify the specific words and phrases that motivate them. Turn acquaintances and website visitors into leads — and leads into customers.
Using low-cost “guerilla marketing” to build a million-dollar business
When Travis Rosbach first launched his steel water-bottle brand, Hydro Flask, he relied on scrappy tactics to get noticed. Seeing results, Travis leaned into this cheap-and-creative guerrilla marketing effort. Ultimately, he built Hydro Flask into a multi-million-dollar brand that he later sold for $210MM. Learn how Travis used low-cost and fun tactics — and be prepared to jot down ideas you might try in your own business.