A brand voice is a way of communicating that is distinct, consistent across all media (no matter who is doing the speaking or writing on behalf of your company), and relevant to your audience.
An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers.
If you’re writing your own website text or you’re authoring blog posts to drive traffic to your website, you’ll want to incorporate keywords in order to optimize your text for search engines (SEO).
If you own a local business, you’ll want to maximize your Google My Business profile. Why? To improve your business’s visibility and take charge of how it is displayed across Google’s products as well as the other applications that rely on Google’s information.
You can use your expertise to educate prospects and customers and better market your business. Oftentimes the only thing standing in the way of recognition of your expert status is visibility in the marketplace.
It’s that time again: time to clear some dust, toss some trash, and reset for the rest of the year ahead! Here are five things you can do to clean up your marketing for a successful year.
Media coverage can result in new customers for your business, open the door to partnership opportunities, give your employees a morale boost… and even get you more media coverage! Most small businesses can’t justify hiring a PR (public relations) agency.
To blog or not to blog? How many times have you asked yourself that question? If you’re like most business owners, the answer is: many.
Networking is critical for small business owners. Here are 5 ways to make your networking more effective... and fun!
Sending out regular emails but running out of things to write? Here are five email topic ideas to jumpstart your creative juices.