Affordable Marketing Tips
Sharing strategies & ideas to help your business succeed.
From “just another restaurant” to buzzy food-and-media empire
Shawn Walchef's sports-entertainment restaurant concept started as a dud. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations grow.
Learn: how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success.
How publishing a book can be a game-changer for your business
Jodi Brandstetter turned an $8000 investment into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility.
Learn: how she managed to get it done (and strategies for how you can, too); the myriad ways she uses it to grow her business; and how she managed to become a bestseller in SEVEN Amazon categories.
How to do launches that don’t flop
When Will Russell started his agency, he tried every business generation tactic he could think of, eventually learning the secret to successful launches. His agency now launches multi-million-dollar crowdfunding campaigns for clients.
Learn: how to create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.
Using video marketing to grow your business
Mike Vannelli's video production agency has relied on video marketing (not surprisingly!) to power its impressive growth. Mike now employs a team of 13 with video marketing driving 60% of his company's growth.
Learn how Mike and his team: think about video creative; test different channels; and built a sales funnel that converts qualified inbound leads into customers.
What to do when you’re not a natural salesperson
Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain.
In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!
Building a referral-based business
Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? In this episode, business coach Laura Khalil will step us through the process she goes through with her clients.
Learn how smart business owners lay the foundation required to build a sturdy referral-based business.