Affordable Marketing Tips
Sharing strategies & ideas to help your business succeed.
5 must-haves in your ideal customer profile
If you haven’t prepared one before, we recommend taking an hour to pull together an Ideal Customer Profile for your business. A one-page Ideal Customer Profile will help you make decisions about everything from the services and products you offer to the words you use to talk about them.
How to go beyond selling your time for money by offering a course
The income potential for a service business is limited by the number of hours you can work. Marcio Santos, founder of Nerd Digital, helps business owners turn their expertise into courses that sell.
Learn: why you should consider offering a course; what your audience needs to know in order to become interested in your offer; and how to launch successfully.
From “just another restaurant” to buzzy food-and-media empire
Shawn Walchef's sports-entertainment restaurant concept started as a dud. Then one day Shawn started telling the restaurant's story with short, unscripted videos — and he saw reservations grow.
Learn: how differentiation and creativity (how many BBQ joints do you know with their own podcast?) have been key to his business's success.
How publishing a book can be a game-changer for your business
Jodi Brandstetter turned an $8000 investment into a book that's delivered new clients, client upgrades, paid speaking engagements, and abundant press coverage and credibility.
Learn: how she managed to get it done (and strategies for how you can, too); the myriad ways she uses it to grow her business; and how she managed to become a bestseller in SEVEN Amazon categories.
How to do launches that don’t flop
When Will Russell started his agency, he tried every business generation tactic he could think of, eventually learning the secret to successful launches. His agency now launches multi-million-dollar crowdfunding campaigns for clients.
Learn: how to create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.
Using video marketing to grow your business
Mike Vannelli's video production agency has relied on video marketing (not surprisingly!) to power its impressive growth. Mike now employs a team of 13 with video marketing driving 60% of his company's growth.
Learn how Mike and his team: think about video creative; test different channels; and built a sales funnel that converts qualified inbound leads into customers.