Affordable Marketing Tips
Sharing strategies & ideas to help your business succeed.
5 email marketing tips to grow your business
Your customers want to hear from you via email. What can you do to make email marketing work well for your business?
How one broke entrepreneur turned a $1K investment into $91K in sales
Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.
5 reasons to reconsider direct mail
Online marketing channels such as email and social media have become so popular many of them now feel saturated. Might it be time for your business to reconsider direct mail? Think postcards, letters, flyers, and even packages.
What to do when you need to boost your marketing (quickly!)
Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.
5 FREE tools to help grow your business
What’s better than free and useful? At Jottful we use an astounding number of simple, free tools to help us coordinate our team members and market our business. These are our faves.
Celebrity entrepreneur reveals how publicity & social media can catapult your business
With more than 350,000 social media followers and a memorable stint on Bravo TV, celebrity stylist and motherhood/fashion/lifestyle expert Ali Levine certainly knows the value of publicity. Ali shares how she got started building her audience and how it propels the growth of her business. Learn how you can use public relations and collaboration to grow your own audience of prospective customers.