Affordable Marketing Tips

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.

In this episode, Lindsay shares the smart and simple steps she took to gain momentum in the very beginning.

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business. In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.

Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.