Marketing Made Easy by Jottful is an original video series and podcast for small business owners, entrepreneurs, and freelancers.
In each episode, we hold practical and fun conversations with people who know a thing or two — or three! — about how to get more customers for your business.
Hosted by: Dawn Verbrigghe, Jottful’s founder & CEO, former business-school professor, and marketing veteran
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Strategies to get prospects to your website — and to convert them into customers
Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business. In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers.
How to start getting inbound leads & repeatably generate new business
Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.
How one broke entrepreneur turned a $1K investment into $91K in sales
Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. In this episode, Jennifer will pull the curtain back and share her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.
What to do when you need to boost your marketing (quickly!)
Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market meant she needed to rethink everything. Learn how Cheryl began experimenting with marketing and the three changes she made to her social-media posts that caused her engagement to soar.
Celebrity entrepreneur reveals how publicity & social media can catapult your business
With more than 350,000 social media followers and a memorable stint on Bravo TV, celebrity stylist and motherhood/fashion/lifestyle expert Ali Levine certainly knows the value of publicity. Ali shares how she got started building her audience and how it propels the growth of her business. Learn how you can use public relations and collaboration to grow your own audience of prospective customers.
“LinkedIn’s cutest accountant” shares how he uses marketing to build a more profitable business
Michael Eckstein is a one-man show, delivering “artisanal, grass-fed accounting and business advice.” Learn how Michael uses marketing (and his copywriting superpower) to build a more profitable business, not just a bigger one. He’ll reveal the system that drives his success and the missteps he made along the way — including how he gave up on LinkedIn twice before finally seeing traction.
How one business recovered its pandemic losses & doubled its sales by radically altering its marketing
When the pandemic hit, the design agency CM2 Media lost an alarming 80% of its retainer revenue overnight. The owner, Mark Chyz, knew the business had become complacent and needed a transformative approach to business development. Learn the tactics Mark employed to not only recover all that lost revenue, but to grow the agency to double its previous size.
The resolute creativity one salon owner used to explode revenue despite a pandemic
Nikita Montgomery's "urban beauty oasis" opened a few short months before the Covid-19 pandemic forced business closures. But Niki deployed an Instagram marketing strategy that now drives 90% of the salon's revenues. In this episode, you'll learn how Niki built her online audience and drives appointment bookings.
How one professional went from networking to million-dollar business
Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.
Building a service business from not-so-cold conversations
Manuel Valencia started his marketing agency when he became a stay-at-home dad. Manny needed the business to be something he could do in the 90 minutes each day that his youngest daughter went down for her afternoon nap. In this episode of Marketing Made Easy by Jottful, you'll learn how he grew the business to the point that his risk-averse wife joined him.
Using disciplined content marketing to help your business stand out
Aaron Hendon took a business he readily admits is a commodity service (real estate) and turned it into a Seattle “Five Star Award” winning team for the last 10 years running. He achieved this unlikely growth by developing his own process for making and promoting highly-targeted content. In this episode of Marketing Made Easy by Jottful, you'll learn the disciplined approach he’s taken to marketing his partnership — and how you could emulate it in your own business.
How webinars transformed a one-woman consultancy into a flourishing consulting & training business
Courtney Larvadain transitioned from working alone and charging clients by the hour for social media management to building a scalable multi-employee business. She continued to grow her business while caring full time for two children under 2.5 years old, one of whom was born during the height of COVID, at a time when 2 million mothers left the workforce. In this episode of Marketing Made Easy by Jottful, you'll learn how she fueled her growth through live webinars and purposeful audience-building.
How can content marketing help grow your business? 🎧 🎥
An interview with Hilary Kirchner: Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan. In this episode, Hilary helps us understand what content marketing is and how you can use it to build your business.
How to use video to grow your business: taking the first steps
Getting started with video can feel overwhelming. And that’s all after you get past the nervousness of being on camera in the first place. Dan Bennett teaches us how to get started.
Using PR to win clients & media coverage — no matter the size of your business
Through her 15 years of strategic communications, Marybeth Bentwood has seen a good story help brands do three things: establish authority and credibility; make the brand relatable; and increase awareness. In this episode of Marketing Made Easy by Jottful, Marybeth shares how to use PR to win clients and gain more media coverage for your product.
Practical SEO for business owners
In this episode of Marketing Made Easy by Jottful, Vanessa Salvia, a versatile writer with years of hands-on experience as a journalist, content creator, and marketing strategist, helps us understand what practical actions we could (and should!) be taking as business owners to optimize SEO.
How to get the marketing help you need
Elayna Alexandra has been a business owner for 10 years working with entrepreneurs, small businesses, and beyond. In this episode of Marketing Made Easy by Jottful, you'll learn important tips about how to find marketing help without making a full-time hire.
How to build your business by giving
Learn how to differentiate yourself from the competition with Sheryl Green, Director of Communications for Hearts Alive Village . Here she details the benefits of incorporating giving into your business, how to select the perfect nonprofit partner, the different types of campaigns you can implement, and how to evaluate the success of your collaboration.
How to easily generate a year’s worth of ideas for blog and social posts
Finding it difficult to create fresh content for your website and social media? Trisha Winter, an experienced marketer and former chief marketing officer, shows us how to keep coming up with ideas for content.
If you confuse, you lose (How to talk about what you do)
Preston True shares practical advice about how you can use the StoryBrand method to clarify your messaging that will help you save time, close more sales, and be 100% confident in your marketing.
How to finally conquer email marketing
Five things we learned about how small businesses can profit with email marketing from Flourish + Grit’s email-marketing maven, Emily McGuire.
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