Where small business owners find practical articles on content marketing topics, including where to get fresh ideas and how to create and promote content in a way that is cost-effective and delivers business results.

Get started with these top posts:

5 budget-conscious content marketing tips
5 ideas for keeping your website content fresh
5 sources for content inspiration

5 ways to get your business noticed on Pinterest

Most people think of Pinterest as a social network, but it’s actually an image-first search engine.  Think Pinterest is just for recipes and vacation-planning? Think again! You can find content on Pinterest for almost any industry and on nearly any topic. With more than 300 million people using it each [...]

5 tips for using photography in your online marketing

From composing a scene to preparing your photos to be published, here are five tips for leveling up your social media and website images from Jottful Community photographers. 1. Stand out in a way that suits your brand "Find a way to visually stand out from the crowd that is [...]

5 decisions your Ideal Customer Profile helps you make

An Ideal Customer Profile is a small but mighty tool. Referring to a single-page document, you and your team can align on a number of things, from the products you sell to how you reach and serve your customers. Here are five decisions your Ideal Customer Profile can help you [...]

5 ideas for keeping your website content fresh

Your business is dynamic and evolving. Shouldn't your website follow suit? Today, most websites are built in a content management system (CMS), which allows for regular updates. You can update your website as your business changes. Remember, search engines (and humans!) love fresh content. Now, what to update? Below are [...]

5 most important factors for blogging success

Maybe you’ve read our post, 5 reasons to consider blogging, and you’re convinced now is the time to get started. Or maybe you’re already blogging and want to make sure you’re doing it effectively. Whatever the reason, here are the five most important factors for successful blogging. 1. Choose relevant [...]